Sunday, November 28, 2010

Sapient - Sonia + Eiko + David

Sapient Nitro

 

Sapient Nitro came to visit our career option class on Friday, and we had a nice group discussion and informal presentation. Sonia is the Director of Human Resources, Eiko is the Associate Creative Director for U/X focus, and David is the Senior Art Director at Sapient Nitro.

 

 

ABOUT SAPIENT

  • Web site: http://www.sapient.com/
  • Contact: +1 (416) 645 1500
  • E-mail: sjanov@sapient.com
  • Address: 29 Spadina Ave. Suite 500 Toronto, Ontario Canada M5V 2L3
  • Sapient is comprised of three business groups each as unique as the industries and audiences they serve. And yet, what unifies us, what makes us greater than the sum of our parts is our global signature. A signature in the form of a simply stated, yet profound point of fact: we make businesses more efficient, profitable, and prepared to succeed in today’s ever evolving, always challenging, technology fueled business world.
  • Sapient is a company that has 6000 employees globally 
  • A company that focuses from Creative, technology, project management, to user experience

 

USER EXPERIENCE

  • Solutions designed for user
  • Design research – talk to people about online experience, build up personas, learning about as much as they can about the users 
  • Nobody argues, everybody gets along


WHAT THEY LOOK FOR

  • Simplified – if you can get up and talk to others, you’re definitely a great candidate
  • Must be a team player
  • Coming prepared
  • Knowing a little about the organization
  • Explain your portfolio
  • Show your process work to explain your work
  • Be as open as you can be about the position’s work

Sunday, November 21, 2010

CREATIVE NICHE INC - Resume Writing Workshop






















CREATIVE NICHE INC -  Resume Writing Workshop


Stay connected
  • On Twitter : @CreativeNiche
  • On Facebook : www.facebook.com/CreativeNiche
  • On YouTube : www.YouTube.com/CreativeNicheInc

Adele Wootton, Director, Client Services
  • 20+ years of advertising industry experience 
  • print production manager, studio manager, project manager, account manager
  • recruiter for 10 years

Stephen Hodges, President
  • 20+ years of design industry experience
  • graphic designer, production manager, studio manager
  • recruitment industry for 13 years

NOTE
  • list 5 points for each under experience.
  • be specific and concise
  •  .. which led to … (accomplishment)
  • do not need to put your address on your resume (may lead to you not getting hired)
  • let it somehow reflect your personality
  • may want to have different resumes for different jobs
  • don't put references (or references available on request on the resume)
  • don't include a cover letter unless requested. you can write a few sentences to introduce yourself in the email you send out with your resume
  • youtube video of yourself.. being interviewed or asked question
  • might want to come prepared with an opinion about their website (in case they ask!)
  • good questions: tell me a little bit about your culture?


Why clients work with Creative Niche
  • We are a well-respected talent and creative business services agency. We match outstanding advertising, communications, design, marketing and interactive professionals with our clients’ job opportunities.
  • Unique team made up of former account service, project management, design and production professionals.

Current market trends
  • digital / interactive / web 
  • mobile 
  • rich internet applications 
  • social networking

Employment opportunities

Obvious: Production Artist, Graphic Designer (Print/Web), Art Director
Less obvious: Studio Manager, Production Manager, Content Manager, Project Manager
Not-so-obvious: U/X Designer, SEO / SEM Specialist,  Online Community Manager


Work environments
  • advertising agencies 
  • design firms / studios
  • in-house / client-side 
  • independent contractor / freelancer 
  • freelancing through recruitment agencies

Finding work
  • general job search websites / publications 
  • industry-related websites / publications 
  • social networking
  • professional member associations
  • potential employer website
  • recruitment agencies

Research
  • identify a list of potential employers
  • research market trends
  • consider your needs and goals
  • carefully read job descriptions of your desired position

Skills assessment
  • do an inventory of your skills, abilities
  • accomplishments and achievements
  • create sample case studies of your contributions
    to clients and employers
  • create PARs

What is PAR?

PAR stands for Problem - Action - Result. It is a great exercise for thinking about your accomplishments.
  • P - What challenge did you face? 
  • A - What action did you take to overcome the challenge? 
  • R - What was the result of your effort?

How to identify your soft skills

Soft skills relate to personality traits, social graces, communication, language, personal habits, friendliness, etc.
They tend to universal; meaning no matter the job, you’ll use your soft skills to complete your tasks.



How to identify your soft skills

Simply write out your day-to-day activities from each job in detail.

Example: Working at reception, I answered an average of 50 calls a day. I had to direct calls to the right people. I always stayed calm and pleasant on the phone.

patient, sociable, resourceful, strong communication


Writing your objective
  • quick statement including your title or how your skills can impact the company 
  • relate your objective to your audience 
  • it should be work-centered, not self-centered 
  • do not exclude employers
  Example: To obtain an intermediate level Graphic Design role.


Writing your experience
  • be concise and specific about accomplishments 
  • they should provide proof of your potential value
  • create an image that matches you and the company
  • to which you are applying

What is an accomplishment

- It’s how you contributed to a project or an achievement that reflects your work style.


What is an accomplishment

- brainstorm and list all your accomplishments.

Example: Assisted the design team in securing $200,000 in new design business in my first three months by building mock-ups and storyboards and laying out editorial communications. Clients commented on the high quality of my work and attention to detail.


What is an accomplishment

-turn them into high-impact statements. Lead with the result or benefit to the employer. If quantifiable, include it.

Example: Secured $200,000 account by creating high- quality mock ups, storyboards, and editorial communications.


Writing your education
  • showcase academic achievements, extracurricular activities, and related courses
  • with 2+ yrs related work experience, education should not be on first page or top of resume

Writing your education

Example:
  • Sheridan College - Toronto, ON Diploma in Graphic Design 
  • Projects: Logo and identity redesign for Bell 
  • Related Coursework: Advertising, Branding, Direct, Marketing, Web Design

Does your resume answer these 5 questions?

  1. Who are you? - Name, contact information, title, etc.
  2. What job are your applying for? - Your objective
  3. What can you do? - Highlight your skills and abilities
  4. Whathaveyouaccomplished? - Detail your accomplishments and achievements
  5. Withwhomhaveyouworked? - Mention brands or industry, clients, companies, agencies and projects

Format and design
  • determine layout, format, structure and content 
  • should be visibly pleasing and easy to read 
  • consider a skills-based vs. chronological resume 
  • length (# of pages) depends on your experience
  • avoid large blocks of colour › keep it vertical and 81⁄2 x 11 in size
  • have two versions: Word (.doc) and PDF

Edit and proofread
  • review, proofread and spell-check your final document 
  • ensure grammatical phrasing is consistent 
  • check that the design and layout is appropriate for the
    role and the company
  • save various copies and track where you have applied

Our advice
  • keep you resume up-to-date and ready 
  • stay informed and anticipate industry changes
  • update your technical skills and knowledge
  • continue to participate in portfolio reviews
  • grow a personal network 
  • build a great personal brand