Henderson Bas - Jay Schacher

 Jay Schacher is not only good looking, but he is also an Interactive Designer. He came into our class to give a presentation on what he does as a web designer in Henderson Bas on September 17th 2010.

 About Jay Schacher

• He is a graduate of the visual art multimedia from the York University in 2004.
• Sheridan Web Design program in 2005-2006.
• Currently a Senior Designer at Henderson BSA in Toronto.
• Website: http://jayshack.com
•  Facebook  Profile: facebook.com/jay.schacher

 About Henderson Bas

• Web site:  http://www.theniceagency.com
• Address: 479 Wellington St. W. Toronto, ON. M5V 1E7
• Contact Number: 416.977.6660
• Henderson bas is an advertising agency with a focused expertise in online and interactive services.
• Founded in 1999, henderson bas has evolved to become Canada’s most awarded interactive agency, 7 years running.  
• Employing 65 professionals, henderson bas provides full online and interactive services, ranging from creative to advanced web & mobile technologies.
• Creative Department:
  
  1. Four (4) Junior Designers
  2. Three (3) Senior Designers
  3. Three (3) Art Directors
  4. One (1) Associate Creative Director
  5. One (1) Creative Director.
• Henderson bas Services
  
  · Ideation
  · Creative
  · Creative strategy
  · Planning
  · Research
  · Online advertising and media
  · SEO
  · Promotions and integrated marketing
  · E-mail and SMS marketing
  · Technology and development
  · Database marketing
  · CRM
  · CMS
  · Online games
  · Video and audio production

 Who do he report to?

• Depending on the project he report directly to the Art Director.
• Once the Art Director has approved his work, he will then seek approval from the Creative Director.
• After approval from the Creative Director, it is then submitted to the Account Manager to ensure the project is ready to show the client.
• Generally the client will be allowed to ask questions and have their input for a round of review.

Some of the brands he work on hb.

• Coca Cola
• Mercedes-Benz
• Nintendo
• Tim Hortos
• Ally
• Kraft Dinner
• LG
• Nestle

LG Shine Plus (http://lgshineplus.com)

Here is a screenshot of the site:

How they design a concept

Brainstorm -> Sketch Concept -> Present -> Design -> Build -> Revise

 Example: Mercedes-Benz

Cherish your work!

• Enjoy the project you can be creative with...
• The client doesn't always like what we like

Example: LG Get Connected

 This is a another worked on at Henderson Bas website to promote a roll up the rim style promotion in the US. http://flipthelipcontest.com

Advice that works

• Stay close with your classmates
• Network a lot
• Be a team player, not a HERO!

 Jay Schacher has an impressively diverse range of interests and experience. This class is very helpful in real life. Thank you Jay Schacher!!!