John Alabazowski came in to speak to our class on Friday, January 17th. John is a group creative director in MacLaren MacCann. They all work together to produce really cool stuff. Direct mail, all the interactive stuff, it was all about websites, now they were doing mobile stuff, Ipad aps, were integrating more with the mass agency stuff, internet and radio.
"Interactive has always kind of been the weird guys. Not so much anymore. Everything is digital now. So it’s less about the device that you’re going to be experiencing it on now, but about the experience itself. It redefines what you’re doing now, because the digital landscape is changing. Ipad changes. Now you have digitally delivered television."
ABOUT MACLAREN MCCANN
Contact: 416.594.6000
Address: MacLaren McCann Canada
10 Bay Street, Toronto, ON, M5J 2S3
Our Approach: For our work to ultimately be deemed successful, it must first be based on a human truth and that truth be well told with an honest and compelling story. It must be able to live beyond a specific channel. It must interrupt. It must create a dialogue direct to the brand and, more importantly, cause talk between consumers. It must drive the desired action. It must be infectious within a company. It must act as both guide and voice for how the brand talks and acts. It must be exceptionally crafted in thought and design. It must be enduring. It must, above all else, live in the hearts & minds of our customers.
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