Wednesday, April 6, 2011

Steve Miller - One Method



ABOUT One Method
  • Web site: http://onemethod.com/
  • Contact: 416.649.0180
  • E-mail: ideas@onemethod.com
  • Address: 135 Liberty Street, Suite 201Toronto, ON M6K 1A7

 ABOUT OSteve Miller,VP Creative Director
  • CONTACT: steve@onemethod.com
                        delicious.com/thatstevemiller
  • joined 6 years ago
  • now down in Liberty Village
  • started out working in Retail as a Sales Guy for years (Gap, door to door sales, etc)
  • musician - The Rustic Gomers
  • business commerce - Marketing
  • a suit person - Grapheme/Koo (branding design firm) - they are now Identica
  • copywriter - BBDO (started with song writing and then at BBDO) - works with Proximity. He wrote commercials, print ads, etc.
  • best friends with Mike Keller from AmoebaCorp
DIGITAL + DESIGN = ONEMETHOD
 
DIGITAL:
websites
ads (banner ads) - don't do this too much
mobile media - apps, nokia (obi)
social media - hobnob (interactive agency - media strategy) then blogs, backgrounds for twitter etc
digital content - video work, online, online stores
motion design - integrated into sites and videos

DESIGN:
branding
ads
print design
interior design - they designed their office (wow) and http://www.lucienrestaurant.com
strategy
curriculum - training for web apps
 
TIPS AND KNOWLEDGE FROM THE GREATS
Resumes: You're creative. Be creative.
make it look awesome (you have 2 minutes to make a first impression)
 Interviews (dos and don'ts): DOs
make your portfolio website the best website you can make
 
SITE (50%)
- presentation!
- brief / rationale
- talk about the brief you were given, or talk about why you did what you did.
- you need to be able to SELL your work
 
YOU (50%)
- First 5 minutes of an interview is KEY (the handshake, your look, how you present yourself)
- speak intelligently
- no suit / no tshirt
- take comments about your work with a grain of salt
 
YOU ARE ONLY AS GOOD AS YOUR WEAKEST PIECE
- if it's not fantastic, take it out

WHAT the Creative Director Is
- Creative thinker
- Strategic thinker
- Presenter (must be prepared and informed and be a little bit of a performer)
- Performer
- Great Communicator (written and verbal - between you and vendors, clients, other designers, accounting, coders etc)
- Client Relator
- Marketeer

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